Friday, June 25, 2010

Identifying Your Competition Is Key To Securing Your New Role

The key to success in the job market is competitive edge. You need to be able to demonstrate your unique edge to potential employers in order to gain an advantage over your competition. Identifying the competition is key to securing a new role. Knowing whom you are up against and what kind of qualifications and attributes they are bringing with them can help you to better prepare your own course of action.

In any job you go for it is highly likely that you will be up against someone that is more qualified, more experienced and more suitable for the position. The best way to counteract this is to know your competition.

Identify the defining elements of your competition. What do they have that you don't? What qualifications or experience do they have that you lack? What qualities do they have that are suited to the requirements of the position? Now that know your competition you can demonstrate what you have that they don't. Detail the qualifications and experiences qualities that you have that are suited to the position.

The best way to establish your competitive edge is to present qualities and experiences that are unique to you. These are your unique selling points and they are your competitive edge. Throughout your job search you will have the opportunity to demonstrate your competitive edge in your job correspondence. Make use of the cover letter to introduce yourself to the potential employer and to present viable benefits that you can bring to the role. This is an opportunity to show how your unique selling points will translate into tangible results. Your resume supplies information about your employment history, experience and achievements. A thank you letter cements your candidacy and reiterates your selling points.

Knowing your competition is about being prepared. Just as you study the company you are applying to you should study your competition. Identify the competition and then give your potential employer something that they don't have.


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