10 ways your small business can look, feel and act a lot bigger than it is

1. Get a real phone system.
Buy or lease the best system or service you can justify. At very least, you need more than one phone line. Nothing spells 'amateur' like having to say, 'Call me before you send a fax.'

2. Polish your presentation.
Whether it's a web site or your business cards, your message should be polished and professional. Don’t use web sites and printed materials created with cheap template programs. This is a job for pros.

3. Use technology.
Stay organised with the help of Palm Pilots and use service providers.

4. Register as a company.
"YourBiz Ltd" carries more weight than simply "YourBiz."

5. The right address is everything.
If you have an address that sounds professional, use it. If, however, you live on Pleasant Hill Road or Periwinkle Lane, you might want to consider renting a post office box or a box at a mailing service company. In any situation, consider adding a suite number.

6. Use the royal 'we.'
Always use "we" when referring to yourself in discussions with your clients or prospects.

7. Meet on their turf.
Unless your space offers some unique advantage for a meeting, don't meet clients at your office. Go to them, or borrow space at an office to meet.

8. Accept credit cards.
People don't expect that from a sole proprietor. Besides, if you're doing business on the internet, you're dead in the water if you don't.

9. Consider a toll-free number.
It says you want people to inquire about your company, to the extent you'll pay for the inquiry.

10. Exceed expectations.
Answer their questions before the question is even asked. Make sure each experience is a positive one and one they can pass along to their friends.

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