by Mindy Fried and Mindy Gewirtz)   Organizational  development strategies can be powerful drivers of the deeper  organizational  change that work-life practitioners and policymakers are trying to  achieve in  the workplace. And OD practitioners who partner with senior leaders and  become  trusted advisors are well-positioned to weave work-life into the culture  of the  team or organization. 
  
 We strongly believe that organizational  change within the work-life  field  requires the kind of deep collaboration and culture change that emerges  from OD  interventions. We propose that work-life practitioners, OD practitioners  and  researchers collaborate to identify ways to strengthen practice and  outcomes. 
  
 Here's a case study of a work-life  intervention conducted by Mindy  G.,  followed by our analysis of lessons learned. Ultimately the intervention   benefited hourly, supervisory, and management human capital and resulted  in a  positive, measurable business impact. 
  
 From Child Care planning to a  successful 24/7 operation 
  
 This story begins like many do in the  business of work-life  consulting. A  $500M global manufacturing company with 3,000 employees, which we will  call  TexTech, hired Mindy G. to help them develop an on-site early  childhood  education center. The CEO believed workers were the company’s most  valuable  intangible asset, and he had a deep belief in corporate social  responsibility to  the community. 
  
 Mindy G. began her work with the company  by weaving an informal  collaborative  network across levels of management, HR and union leadership, charged  with  designing and implementing the initiative. Members of this work-life  initiative  developed trust and collaborated closely throughout the action research  process,  laying the groundwork for future network weaving. The process consisted  of  evaluating employee need, assessing the availability of community  resources,  deciding together on a course of action, and choosing providers. 
  
 Through the collaborative engagement  process, union leadership grew  to  appreciate management’s interest in responding to employees’ work-life  issues,  and management better understood the depth of the work-life struggles of   employees. Community providers appreciated being approached to  capitalize on a  need they hadn’t recognized. 
  
 The CEO was interested in moving  forward, and was seriously  considering how  to implement these work-life initiatives, including subsidies for  families. Then  an unpredictable natural disaster occurred that wiped out $500K in  profits,  money that could have been used to address the child care needs of  workers. The  plans literally went up in smoke. 
  
 Several months later, management  proposed to turn the company into a  24/7  rather than 5 days-plus overtime shop in order to remain competitive in  the  marketplace, and avoid the outsourcing of jobs. The immediate response  from  union members was negative. They feared losing their seniority, their  overtime  pay, and most critically, they worried about the potential negative  impact this  restructuring would have on their work-and personal lives. As a result,  talk of  a union strike made for a tense situation. 
  
 By now considered a trusted advisor to  the CEO, Mindy G. drew upon  the trust  and social capital gradually earned with union leaders, management and  HR  professionals. Though everyone had been disappointed that the child care   initiative didn’t materialize after a great deal of effort, the strong  bonds had  remained. Working under the radar screen, empowering others in the  organization,  Mindy G. facilitated a process that ultimately resulted in a positive  business  impact for the company and improving the work-life of employees. 
  
 OD practitioners work with leaders to  understand the implications of  change  for all key stakeholders, and get them engaged in honest dialogue and  joint  action. Representing the perspective of the workers, Mindy G. expressed  concern  to the CEO that a shift to a 24/7 operation would negatively affect  workers’  already fragile child care arrangements of employees. Having conducted  focus  groups with workers on different shifts, and spoken to many union  workers and  leaders during the child care initiative process, she knew there were  many  financially-challenged families, including recent immigrants, who relied  on both  parents working at the company to survive rather than depend on public  assistance. 
  
 As researchers, we know that when both  parents in a two-parent family  work at  the same workplace, they often arrange their schedules to meet their  child care  needs. Clearly, a 24/7 schedule can potentially aggravate an already  stretched  situation. In a study she did on child care for shift workers, Mindy F.  found  that very few companies invested in solutions to the challenges of shift  work in  the manufacturing industry. 
  
 At TexTech, management argued that it  was better to change the work  structure  than downsize the company to stay competitive. The CEO expressed concern  about  the potential impact on workers, but said he did not know what else to  do. Mindy  G. helped him understand that people feared the unknown, especially when  they  weren’t part of creating the solution. 
  
 The roadmap for successfully  restructuring the company and honoring  people’s  work lives had to involve employees in selecting and implementing the  best shift  work structure that would affect their work lives for many years. This  meant  working with every individual employee that needed help through the  transition. 
  
 Despite the senior management team’s  initial resistance, the CEO  agreed to  hire an internationally acclaimed shift work consulting company to work  together  with management, HR and union leadership to choose the optimal 24/7  shift work  structure. The CEO asked Mindy G. to develop a group to help employees  through  the transition. Ultimately, the 24/7 schedule was implemented with  support from  all the stakeholders in the company. 
  
 Analysis: What were major success  factors in the restructuring? 
  
 In reviewing the strategic advantage of  OD interventions, we suggest  that an  external thought-partner trusted by stakeholders could influence and  manage  resistance from the CEO and union members. The following stages were  critical to  achieving the goals of both the workers and management. 
  
 Phase One: Employees choose the best  organizational design for  work-life  integration, with management's support of this inclusive process. 
  
 Working with union leadership and HR,  with the support of the shift  work  consultation firm and Mindy G., management chose three shift work  structures  with union approval. Management worked with the union to present these  choices  to workers for a vote. The CEO participated in many shift work meetings,   providing a compelling business case for the change in structure, while  emphasizing that workers would be involved in the process of choosing  the best  structure. The shift work option that garnered the most union votes was  chosen  for implementation. Employees valued being part of the process for  choosing the  shift work structure. 
  
 They were further reassured when the CEO  announced the first ever  joint  union-management Social Hardship Committee, comprised of managers,  supervisors  and union members/leaders and facilitated by Mindy G. Many Committee  members had  participated in the child care initiative and were eager to make a  difference.  The CEO chartered the group to proactively resolve any unintended  negative  consequences to work-life integration that arose during the  implementation of  the structural shift changes. 
  
 Phase Two: Joint Union/Management  collaboration during  implementation  
  
 The cross-border members of the informal  collaborative network  developed  during the childcare initiative formed the core group of the Joint  Union/Management collaboration. Members worked hard to resolve the  social  hardship difficulties that arose during implementation of the new shift  work  schedule. Mindy G. worked with the Committee to create an engagement  process in  which she and supervisors “walked the floors” to elicit feedback from  workers to  identify any social hardship consequences of the proposed shift change. 
  
 The union members of the Committee  participated as equal partners in  the  process. The union agreed to flexible implementation of job placement,  so that  people with special work-life hardships could be accommodated. For  example, the  Committee considered the special needs of single parent households who  could not  work the night shift schedules over the weekends because of childcare  issues.  The union leaders/members were creative when it came to solving  difficult  problems regarding seniority and crossing machine classification lines  and  providing training. Together, Committee members implemented the changes  required  to help every individual worker through the transition. 
  
 Capitalizing on Tangible and  Intangible Business and Work-Life  Outcomes 
  
 We have described how this OD  intervention contributed to significant   structural changes, while attending to work-life needs of all of the key   stakeholders, including union members, supervisors and management.  Following are  some of the positive business and work-life outcomes. 
  
 Business outcomes 
  
 First and foremost, the union chose at  the last moment not to strike,  so  there was no work stoppage and productivity did not suffer.  Significantly, both  from a morale and financial perspective, especially in a manufacturing  environment, not even one union grievance was filed throughout the  process. This  was considered an important tangible metric of success. Employees  experienced  management as working together with them to improve the quality of their  work  and personal lives, contributing to loyalty and commitment among  workers, a more  intangible, nevertheless positive impact on the bottom line (that proved   critical in getting the company through the next business crisis, but  that’s a  different story). 
  
 Work-life outcomes 
  
 Though the comprehensive child care  solutions proposed were never  implemented, the company did take action that led to tangible results.  Information and Referral resources were provided through the HR  department  regarding community-based programs for childcare and after school care.  The  company offered employees dependent care vouchers, and a special hotline  was set  up for employees to discuss individual issues related to the 24/7  schedule. Many  employees chose to individually meet with Mindy G., and/or attend  (sometimes  with their spouse and on company time) half-day workshops she conducted  on  positive strategies for managing a shift work lifestyle. 
  
 The structural changes created  compressed work schedules, which  became quite  popular with workers. This relieved the pressure for child care services  (on  days off), and allowed for more time with families and leisure pursuits.  Some  employees chose to take on outside contracting or other work they  couldn’t do  before, and augmented their income. 
  
 Lessons we learned 
  
 In part, the success of the initiative  hinged on the active  engagement of  middle management and supervisors with the union. This is where real  work-life  integration occurs. Senior management championing of policies and  initiatives is  a good first step. Effective implementation, however, is tied to the  engagement  of management on the front lines responsible for the consequences to  design the  initiative to integrate into (and influence) the unique culture of the  organization. 
  
 As network weavers we reinforce a  tapestry of change that sustains  the  organization’s capability to integrate work-life policies into the  fabric of the  organization. 
  
 Creating a collaborative network of  learning and action among  internal and  external resources strengthened the internal change capabilities of HR  folks and  the system. Strategic coaching helped build the capacity of HR, union  and  management to sustain the changes. 
  
 What evolved, as we have described, was  deeper, systemic and  sustainable  organizational change which benefited both the company and the people.  These  changes produced a positive, measurable impact on the business and  promoted  work-life integration within the organizational strategy. 
   